Hardware Industry

We had the opportunity to familiarize ourselves with the specific requirements within the hardware industry whilst working in product management for different distribution companies and we are proud to have built up an excellent global network. Thus, we can also offer well-founded marketing consultancy in the hardware industry.

What works best how, in which markets, and why? Which strategies and marketing activities for the hardware industry work out as opposed to those for software and why is that? We know all that like the back of our hands – for Germany, Austria and Switzerland as well as for the rest of Europe and Australia.

Here is an overview of different product categories within the hardware industry in which we have acquired marketing consultancy experience through their successful introduction to markets or participation in product life cycle management:

  • DRAM memory
  • External hard drives
  • TV tuners
  • Tablet computers
  • Server tapes
  • Laptop bags
  • Peripheral devices